International Business in Lugano:
Combining Practice and Theory
January 7, 2011 - April 30, 2011
The program combines classroom instruction with real-world projects. You will take classes in Italian, marketing research, consumer behavior and Issue Management or Persuasion. There will also be a consultant-like field project that addresses a significant social problem, such as cancer detection or organ donation. Students will work in a small team with students from L'Universita della Svizzera italiana (USI) on this project, and will be asked to develop a social marketing campaign.
Program Director David Brinberg |
Student Coordinator Anne Hamby |
